ALTAIA

Marina Sersale is the great-great-granddaughter of James Morrison. Growing up she split her time between England and Italy and built a career as a documentary filmmaker.

Sebastián Alvarez Murena is the great-great-grandson of Bartolomé Mitre. After living in Argentina, Spain and Switzerland, he settled in Italy where he worked as a journalist and in 2001 met Marina.

The two fell in love and got married. In 2004 they joined forces with the creation of Eau d’Italie, an exclusive line of fragrances inspired by Positano and their favourite places throughout Italy.
In 2012 the chance discovery of the extraordinary events that centuries ago linked their families inspired them to create a new perfume collection, which they called ALTAIA.

ALTAIA- acronym for “A Long Time Ago In Argentina” – is a celebration of Marina and Sebastián’s love for the art of perfumery and the power of storytelling through scent, as well as the extraordinary circumstances of their shared past.

Each Eau de Parfum contains olfactory elements evocatively associated with a strand of their interlaced past and present, lovingly crafted to produce fragrances that are both timeless and contemporary.

For the packaging of ALTAIA Marina and Sebastián have created a modern, elegant and minimalist design, to encourage the wearer to discover each scent in a personal way and ultimately to allow the fragrances to speak for themselves.