Sugar Blast and Wild Rush

Sugar Blast and Wild Rush, Beyond Scent The INITIO Function is about more than perfume. These two new creations from Initio Parfums Privés show how fragrance can influence not only how you smell, but also how you feel. Sugar Blast Initio reimagines the gourmand category with a modern and emotional twist. It is an ambery gourmand composition that feels warm, sweet, and refined at the same time. From the first spray, it creates a sense of pleasure and comfort, almost like a soft wave of positivity. The sweetness is balanced and elegant, not heavy or overwhelming. What makes it different is the emotional effect. Studies connected to this fragrance show a strong positive response, where the brain registers the scent as enjoyable and uplifting. Sugar Blast is about joy, confidence, and a playful energy that stays with you during the day.
Wild Rush takes a completely different direction. It reinvents the classic fougère style with a fresh and powerful aromatic structure. The fragrance delivers an instant boost of energy, like a fresh start. It feels clean, dynamic, and confident from the first moment. The emotional impact is linked to activation, focus, and motivation. Wild Rush is designed to awaken inner drive and create a feeling of movement and strength.

Sugar Blast and Wild Rush are perfumes show the idea behind the INITIO function in the new the supercharged collection. One focuses on pleasure and emotional warmth, while the other brings energy and confidence. Both are designed to go beyond traditional perfumery and create a direct connection between scent and mood.
In Vienna, you can experience Sugar Blast and Wild Rush in our store and discover how fragrance can become part of your daily energy and emotional balance.