INITIO PARFUMS PRIVES first unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume. As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power. Initio Perfumes seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel. GALOP Present Initio Parfums in Vienna.
Initio Parfums is one of those niche fragrance houses where choosing just one perfume can be difficult, as so many of its creations are worth falling in love with. However, these four fragrances are a great place to start:
Rehab – Perfect if you enjoy warm, woody fragrances.
Side Effect – Ideal if you love deep, rich, and powerful scents.
Musk Therapy – A wonderful choice if you prefer fresh, clean, and light fragrances with long-lasting performance.
Atomic Rose – The perfect choice if you enjoy bold floral fragrances with a spicy touch.
Initio Parfums Privés is renowned for its powerful, rich, and deep fragrance profiles. Its creations are known for their high concentration of perfume oils, often exceeding 40%, and distinctive notes such as vanilla, amber, heliotrope, and woods, which feature prominently throughout the collection.
